10 Things To Include In Your Media Kit

Since I started my blog last October, I have been pretty fortunate that a couple of brands have already contacted me for sponsored posts and product reviews. I haven’t reached out to anyone yet (except to one popular hair dressing salon asking for a free haircut which they politely ignored) but anyway moving forward I’ve decided in 2018 that is all going to change! I have recently created my own media kit in the hopes that I can increase my blogging opportunities and collaborate with awesome brands.  If you are thinking about making your own here are a few things I think you should include.

What is a media kit?

It’s basically an online CV for bloggers and businesses to promote their services to potential brands for collaborations, sponsored posts, product reviews and more. It shows all the key information at a glance and gives an overview of who you are and what your blog is about.

How do I make one?

I used Canva Media Kit Templates to create mine as I wasn’t sure of the layout I wanted but you can design your own using photo editing software if that is your thing.

What do I include?

Your Logo and tag line

Use your blog logo or similar font so that your media kit and blog are consistent and easily recognizable. Make sure it is big, eye-catching and clear. A short tag line underneath will describe what your blog is about at a glance (eg. travel blog, food blog, beauty & lifestyle and so on).

A Photo

Include a recent photo of you – using the photograph which matches up with your blog and social media profiles will make your media kit easily identifiable.

About You

A short summary of who you are, where you live, what you enjoy will hopefully show your potential brand you are someone they would want to work with.

About Your Blog

Write a short summary on what your blog is about, a little background and the topics you cover. This will allow brands to see if their product would be a good fit on your blog.

Notable Collaborations

Share a few of the brands you have previously worked with and feel most proud of. They may even search for these posts so they have an idea of the sort of work you produce.

Services Available

List everything you feel you can offer – the more options the better! After all, you don’t have to say yes to everything but you may just stumble across an unexpected opportunity which could work for your blog.

Examples of Photography

If a brand is going to send you a product, they want to have an idea of what it may look like on your blog/instagram. A few examples of your photography will personalize your media kit even more and give the brands a quick preview of your skills.

Social Media Followers

Show your current social media follower count and keep updating this over time. Some brands will only work with bloggers who have a certain number of followers, which can be frustrating but keep putting yourself out there and you might just get lucky.

Blog Stats

In this section I have used the stats from Google Analytics. This will give a rough guide to your target audience and how many people visit your blog each month. I have also included my domain authority (DA) and you can check your own here. DA is a search engine ranking system which ranges from 1 – 100. This is another stat brands use to determine whether they want to collaborate with you. Jordanne from The Life Of A Glasgow Girl has written a very detailed and helpful guide on Increasing Your Domain Authority and she explains it much better than I can!

Contact Details

Finally, list all the ways in which you can be contacted such as e-mail address and blog link – don’t forget to include social media links too!

Where to find opportunities?

I am sure there are tons and tons of places online. The places I am currently checking are:

UK Blogger Opportunities Facebook Group

Bloggers Required Website

Also searching for #prrequest #bloggerswanted #bloggersrequired on Twitter will find up to date opportunities.

I hope this helped! I am now going to be brave and send this out to a few different brands so watch this space… Have you created a media kit? Do you have much success with it? I’d love to hear your thoughts and experiences!

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82 Comments

  1. January 10, 2018 / 3:56 pm

    Thanks for sharing this! My first one I had made for me but I’ve made a new one on Canva after you mentioned it on Twitter and have been sending it out and about. Sadly I received my first brand rejection today but I’m prepared for many more to come 😂 I was fortunate that I have had two brands work with me already but it isn’t easy. On the upside, I now have a DA rating so that’s useful… 😂 Thanks for putting this together XX

    • January 10, 2018 / 4:36 pm

      Well done for reaching out to brands, that’s awesome! Go Shevy 💖. I’m not sure who to contact yet 🙈. I also have no idea if my DA score is any good or not but when I checked last month it was only at 1 so it’s going in the right direction he he 😃. Good luck with contacting brands and I hope you get loads of success! 💕🌷 xx

  2. January 10, 2018 / 5:56 pm

    Such a fan post! I remember when I started making mine it was so hard to find anything that wasn’t vague, everything seemed hush hush rather than helpful so this is brilliant for anyone who’s making theirs or wants to improve on it! It’s so important to keep it clear and use accurate stats etc… Loving the way you’ve done yours. And thank you so much for including my post on increasing DA. You’re a babe! <

    Jordanne || Thelifeofaglasgowgirl.co.uk

    • January 12, 2018 / 6:36 am

      Thanks so much for your lovely encouraging comment Jordanne! 💕 So glad you enjoyed it and if it helps someone out there make theirs, that’s amazing 😍. No worries about including your link, it’s a great post & very helpful 😘 xx

  3. Shaun
    January 10, 2018 / 7:09 pm

    A really useful blog post Bexa 😘. I love your media kit and your photos 😄. A great guide on how to get started 😄😍❤️😘 xxxx

    • January 12, 2018 / 6:36 am

      Thank you so much Shaun 💖 You are always so supportive & encouraging ☺️😍😘 xxxx

  4. January 10, 2018 / 8:05 pm

    Great info as usual! I appreciate everything you put into these informative posts. As a new blogger it really helps me keep moving forward with new ideas and an updated task list. Keep them coming!

    • January 12, 2018 / 6:39 am

      Aw thank you so much for your sweet & encouraging comment Melanie! 💖 That’s so brilliant to hear, I am so glad my posts are helpful and I will keep sharing my tips as I learn new things 😘 xx

    • January 12, 2018 / 6:39 am

      Thanks so much Leah! Glad it was useful 💖 xx

  5. January 11, 2018 / 3:56 am

    I thought that a media kit was like a list of things for taking pictures 😂😂 I was wrong. I had no idea that media kits we’re like this but I have seen these around twitter and stuff not knowing what they really were. But it was a great and informative on what should be in a media kit, a new term that I will never assume to be a kit for cameras and stuff ❤️

    • January 12, 2018 / 6:41 am

      He he, I didn’t know what one was until very recently 🙈. It’s a strange name for what is basically a bloggers CV 😝. Thank you so much for your comment Olivia and I’m so glad you found the post useful 😘 xx

  6. January 11, 2018 / 8:24 am

    Such a great post Bexa and so helpful for so many people too! Good luck with approaching brands, you can do this! Since I’ve had my media kit I’ve seemed to have had success so watch this space! xx

    Rebecca | http://rebeccasreviews.com/

    • January 12, 2018 / 6:47 am

      Yay! 💖 I’m so glad your media kit is being you success already, you definitely deserve it! That makes me feel motivated to keep sending mine out 😍. Thank you for your lovely encouraging comment Rebecca! 😘 xx

  7. January 11, 2018 / 1:29 pm

    This is such a helpful post, Bexa, and your media kit looks fab! I was lucky enough to work with a few brands last year and I’d really like to work with some more this year too but I know that means putting myself out there a lot more than I have done. I know I have to do it, after all, they can only say no or ignore me, right? Good luck with approaching brands, you have a fab social media following already so things can only go up from here 🙂 xx

    Lisa | http://www.lisasnotebook.com

    • January 12, 2018 / 6:51 am

      Aw thanks so much Lisa! 💖 You are always so supportive and encouraging 😘. It is very daunting approaching brands but I guess the more we do it, the more confidence we get 😍. Good luck! I’m sure they will say yes – your posts are always so fantastic, well written & interesting! 😘 xx

  8. Meera
    January 11, 2018 / 4:55 pm

    wow this is so helpful! I’ve actually seen a lot of bloggers talk about these and have been wondering whether I should make one for myself for a while now. I also really had no idea what DA meant till I read this aha yes… I am a total blog noob, so thanks so much for letting me know! Great post, will definitely be referring back when I make a media kit!

    LoneTeenTraveller | Travel Fashion Lifestyle

    • January 12, 2018 / 6:53 am

      Yay! I’m so glad my post was helpful Meera! 💖 I didn’t know much about DA and media kits until recently 🙈. So glad you found the post useful & hope it goes well when you create your own 😘 xx

  9. January 11, 2018 / 5:06 pm

    Thank you for the post Bexa!

    As a new blogger this is really useful 😊 to be honest I didn’t fully understand what a media kit was! So thank you for clearing my confusion

    Abby

    • January 12, 2018 / 6:55 am

      Aw thank you so much Abby for your lovely encouraging comment 💖. I’m so glad the post was helpful and all the best with your blog 😘 xx

  10. January 11, 2018 / 5:08 pm

    I’ve seen a lot of people talk about media kits but I had no idea what they meant. This post is super informative while also being really easy to understand. Thank you for this!

    • January 12, 2018 / 6:56 am

      Aw that’s so lovely to hear, thank you so much Ashtyn! 💖 I’m glad you found the post helpful 😘 xx

  11. January 11, 2018 / 5:10 pm

    Hi, this is such an informative post that new bloggers will find super helpful. A media kit is a must and you two links to how to get in touch with brands requesting bloggers is also super helpful.

    • January 12, 2018 / 6:58 am

      Thank you so much for your lovely encouraging comment Chloe 💖. I really need to get sending mine out to more brands, it seems like such a good way to connect & promote your blog too 😘 xx

    • January 12, 2018 / 6:59 am

      Thanks Jessica & James! 💖 I didn’t know what one either was until recently 🙈. I’m so glad you found the post useful 😘 xx

  12. January 11, 2018 / 5:13 pm

    I love this! I’ve been playing around on Canva this week trying to find a layout I like. The part I’m struggling with is finding room for all of the info! Such an easy platform to use though 😂 x

    • January 12, 2018 / 7:01 am

      Thanks so much Sophie! 💖 That’s definitely a good position to be in, having too much information 😃. I noticed some media kits had two pages which helps create more space. At the moment I only need one page though as I don’t have that much to say 😂 xx

  13. January 11, 2018 / 5:17 pm

    This was so helpful as I get so confused and stressed trying to make a media kit will for sure check this out!! X

    • January 12, 2018 / 7:02 am

      Thanks so much Kimberley 💖. I’m so glad you found the post useful 😘 xx

  14. January 11, 2018 / 5:18 pm

    Fab post ❤️ I love your posts they are always so knowledgeable. Good luck getting more oppourtunities this year- I’m sure with your professional looking media kit you will have no problem 😂

    • January 11, 2018 / 5:19 pm

      oops that was meant to be a 😃 not a 😂

    • January 12, 2018 / 7:03 am

      Aw that’s such a lovely thing to say, thanks so much Melanie! 💖 I’m so glad you found the post useful too 😘 xx

  15. January 11, 2018 / 5:19 pm

    Thank you so much for sharing this! Started my blog at the start of the year and was thinking of trying to make myself a Media Kit sometime soon, this is full of so manh useful tips! ☺️

    Do you have any advice for getting collaboration opportunities? Would love to know if you have any tips 💖

    Milli

    http://www.milliberman.com

    • January 12, 2018 / 7:08 am

      Thanks so much Milli 💖. At the moment I’ve only worked with brands who have contacted me first but I’m looking to contact more soon 😘. The Facebook Group UK Blogger Opportunities and Bloggers Required links at the bottom of the post are the two things I use right now ☺️. Also check the hashtags on twitter for up to date opportunities 💕 Hope that helps, I will have to write a post when I find more places to use 😘 xx

  16. January 11, 2018 / 5:28 pm

    Super useful blog post
    so well detailed too
    Keep up the amazing work darling

    xx thinklikeart

    • January 12, 2018 / 7:09 am

      Aww thanks so much for your sweet & supportive comment 💖 that’s so lovely to hear 😘 xx

  17. January 11, 2018 / 5:30 pm

    This is a really handy, helpful post so thank you! I currently don’t have a media kit as I don’t have a clue how to piece it together and what to include so this will come in handy thank you! X

    • January 12, 2018 / 7:10 am

      Aw thanks so much Mollie 💖 I’m so glad the post has come in handy and hope it goes well when you make yours 😘 xx

  18. January 11, 2018 / 5:31 pm

    I just started looking into making my Media kit and this post was so so so helpful. Thank you so much for writing this!!!

    Kenisha | heykenkay.com

    • January 12, 2018 / 7:11 am

      Thanks so much Kenisha 💖 I’m so glad my post has been helpful 😍 hope it goes well when you make your media kit 😘 xx

  19. January 11, 2018 / 5:34 pm

    I do have a media kit but it’s jusy a quick crappy one that i designed! I need to get an updated one but i feel like it’s pointless at the moment as i haven’t got much to add to it yet! Also would you mind if i direct messaged you on twitter just to ask a few q’s about DA?

    • January 12, 2018 / 7:13 am

      Thanks for your comment 💖 That’s great you already have a media kit! Thanks for contacting me on twitter too, hope it helped 😘 xx

  20. January 11, 2018 / 5:56 pm

    Do you know, this is really interesting as just the other day I realised I had no clue what one of these even was, so shall be bookmarking in case I ever need to make one! Really informative, thank you 💜
    Amy xx

    • January 12, 2018 / 7:15 am

      Aw thanks Amy! 💖 That’s lovely to hear that my post was helpful and hope it comes in handy if you make one in the future 😘 xx

  21. January 11, 2018 / 6:01 pm

    It’s hard to believe you only began in October! You’ve come so far, congratulations. Although I don’t think I’m at a stage to make a media kit for myself but when I do get to that point I will be definitely coming back to this post

    -Soffy @ themumaffairs.blogspot.com

    • January 12, 2018 / 7:16 am

      Aw thanks so much Soffy, that’s such a lovely thing to say 💖. I hope my post comes in handy when you make yours in the future 😘 xx

  22. January 11, 2018 / 6:01 pm

    This was so helpful! I’ve been meaning to put together a media kit for a while now but just didn’t know where to start!

    Chloe ❤ http://www.anomalouschloe.com

    • January 12, 2018 / 7:17 am

      Thanks so much Chloe! 💖 I’m so glad you found the post helpful and hope it goes well when you create yours 😘 xx

  23. January 11, 2018 / 6:07 pm

    To my shame, even though I’ve been blogging for nearly 2 years now, I still haven’t sorted myself out with a media kit! Having a checklist such as this one which encompasses everything that a brand would expect to see on a media kit is an absolute godsend, thank you so much for sharing this! Canva seems like the perfect place to make a kit for free, yours looks super professional and I’m sure that any brand receiving it from you would be very impressed!

    Abbey xox

    • January 12, 2018 / 7:19 am

      Aww thanks Abbey, that’s such a lovely thing to say 💖. Canva is definitely a good one to use as it’s quite straight forward with lots of templates already available for inspiration 😍. Hope yours goes well if you make one 😘 xx

  24. January 11, 2018 / 6:21 pm

    We have a media kit but haven’t updated it in ages. Which is a big mistake especially considering our blog has grown a lot lately! but at least we have all of what you mentioned covered! xx corinne

    • January 12, 2018 / 7:20 am

      Thanks so much Corinne! 💖 that’s really encouraging to hear that you included the same information in yours too 😘 xx

  25. January 11, 2018 / 6:24 pm

    This is such an informative post Bex! I recently went I went on canvas lol and realized I had account that I didn’t know about haha. Your kit is very cute & beautifully matches the theme of your blog! Well done and thanks for sharing…Inspo to get mine going over the weekend 😩💕

    xx Lena | https://lenadeexo.com/

    • January 12, 2018 / 7:22 am

      Aww thanks Lena! 💖 He he, yes, canva is such a great one to use, that’s very handy you already have an account with them! 😄 Hope yours goes well when you create it over the weekend! I’m sure it will look fabulous as you are so creative! 💕 xx

  26. Ellie
    January 11, 2018 / 6:39 pm

    I need to update my media kit so thanks so much for this, such a helpful post x

    • January 12, 2018 / 7:22 am

      Thanks Ellie! 💖 So glad you found the post helpful 😘 xx

    • January 12, 2018 / 7:24 am

      Definitely 💖 it will help your blog grow and some brands are only interested in your content not so much stats. I say go for it 😘 xx

  27. January 11, 2018 / 7:06 pm

    Your media kit looks so professional. Canva is excellent for editing, hadn’t thought of it for this. I need to make one but will look at it in a couple of months as my DA needs time to grow from rebranding. Looks fantastic and hope you gets lots of exciting opportunities xx

    Stacey | SimplyStacey.co.uk

    • January 12, 2018 / 7:26 am

      Aw thank you so much Stacey, that’s so sweet & supportive of you 💖. Canva is such a great app, it’s got so many features! 😍 Hope yours goes well when you create it in a couple of months 😘 xx

  28. January 11, 2018 / 7:30 pm

    this post was really helpful as I’ve recently created myself a media kit but I’ve still got a few things I want to adjust to be totally happy with it! Your one looks lovely! When you created it on Canva, what did you create it as, was it a poster layout?

    • January 12, 2018 / 7:30 am

      Aw thank you so much Bryony 💖 that’s so lovely of you to say. I created mine as a media kit template on my computer as it looked too fiddly on the phone. Here is the link I used: https://www.canva.com/templates/media-kits/ Hope that helps 😘 xx

  29. January 11, 2018 / 7:44 pm

    So glad you made this post and brought it to my attention. I was nearly about to pay to have a media kit made until I saw this and the templates!

    Thank you!

    http://littlemissmelanie.com

    • January 12, 2018 / 7:31 am

      Aw yay! 💖 So glad the post was helpful and saved you a bit of money too 😄. Thank you so much for your comment Mel and hope it goes well when you create yours 😘 xx

  30. January 11, 2018 / 8:12 pm

    This post is so good! I’ve not created a media kit just yet because I only just started blogging, but I knew about it and I’ll definitely be making one at the end of this first month of blogging.
    It’s such a useful post that I’ll make sure to keep in mind. I’ve seen loads of media kits but it’s nice to have all the tips in one full post!

    Thanks so much for this great post!

    Sil x

    • January 12, 2018 / 7:33 am

      Aw thank you so much for your lovely comment Sil 💖. So glad you found the post useful 😍 and hope it goes well when you create yours at the end of the month 😘 xx

  31. January 11, 2018 / 10:41 pm

    Thank you for this useful information! I am interested in designing my media kit, fingers crossed it looks just as good and professional as yours!

    • January 12, 2018 / 7:34 am

      Aww thanks Lauren! 💖 That’s such a lovely thing to say. You are always so sweet & supportive 😍. I hope it goes well when you create yours, I’m sure it will look fab! 😘 xx

  32. January 12, 2018 / 12:24 pm

    Really helpful post – I made a media kit but it was crap to be honest haha so I need to do a new one and I think Canva is the perfect place to do it! Yours looks great (: xxx

    • January 12, 2018 / 12:34 pm

      Thanks Jenny! 💖 Canva is such a good place to do it, so many pretty looking templates and it’s all quite straight forward ☺️. Glad you found the post helpful 😘 xx

  33. January 12, 2018 / 10:24 pm

    You have some amazing tips here lovely! I love canva its an amazing app!

    Emily xx

    ww.w.isobellejane.com

    • January 13, 2018 / 7:37 am

      Thanks so much Emily! 💖 Canva is such a great app, it has so many cool features! 😘 xx

    • January 16, 2018 / 7:14 am

      Thanks so much for your positive encouraging comment Alisha 💖✨😘 xx

    • January 16, 2018 / 7:31 am

      Thanks for your positive & encouraging comment Jenny – so glad you found the post helpful 😘 xx

    • January 16, 2018 / 7:39 am

      Thank you so much for the lovely encouraging comment Angela 💖. So glad you enjoyed the post 😘 xx

  34. January 16, 2018 / 11:58 am

    So much I didn’t know! Appreciate the information. I’m going to try and make one of these, linking your blog to it if that’s cool? 🙂 Keep up the good work.

    • January 16, 2018 / 12:55 pm

      Thanks so much for your positive and encouraging comment Lauren! 💖 So glad you found the post useful and that’s so kind of you to share it as well 😘 xx

  35. February 19, 2018 / 10:02 am

    This post is super helpful. There are a couple of brands but so worried I am not a good enough blogger yet. I haven’t created my media kit yet, but it is something I am keen to do. Thank you for sharing your tips! They have been super helpful. Xx

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