In the photo: Notebooks by Pastel Elixir
If you check the #prrequest #bloggerswanted and #bloggersrequired hashtags on Twitter you have probably noticed that for some opportunities a minimum DA score is required. According to Moz: Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is a score from 0-100 and typically I’ve noticed brands will ask for a DA score anywhere between 20-40. Basically, they are looking for bloggers whose posts will appear high up on search engines, like Google. You can create a Moz account and check your DA here.
I know there are tons and tons of posts out there with similar titles to this one, so I thought I would share with you things I have done which seem to be working for me.
1. Go self-hosted
I first noticed my DA score increasing when I went self-hosted back in November 2017, which is one of the many reasons why I think you should go self-hosted especially if you are looking to write sponsored posts and work with brands. I started my blog in October 2017 and in a month it had increased from 2 to 12. On average my DA has increased by 2 or 3 points each month. Click here to read my step-by-step guide on going Self Hosted.
This month, 7 months after going self-hosted, my DA is at 28.
2. Join in with Twitter comment swaps
I never knew this would affect my DA score but after months and months of comment swapping, I think it has played a role. Obviously, you can’t leave comments for the sole intention of increasing your DA otherwise you will get bored very quickly. So if you enjoy reading blogs and giving support then an increased DA score is a happy bonus. After your comment, simply leave your blog URL and this will increase the number of back links you have around the web.
My favourite comment swaps are Tea Cup Club Meetings (Mondays and Thursdays at 5pm), Bloggers Tribe on (Wednesday, Fridays and Sundays at 8pm) and of course my Sunday Blog Swap all day every Sunday. If you are looking for a Tuesday swap, Sophie from Glow Steady has recently started hosting one at 8pm. I usually do a comment swap for every new post I have written which is normally 3 a week.
3. Link to your own content
Internal link building is a simple way to build your DA score. By adding a few links to your older (relevant) content it keeps visitors on your page for longer, which is good for DA score apparently. Interestingly, Wikipedia has a DA score of 100 as it is full of internal links. Of course, don’t go Wikipedia-crazy with it, but a few links here and there doesn’t hurt. See what I did there.
4. Create a Bloglovin’ Account
Bloglovin’ was a site I signed up to when I first started blogging and to be honest I never really check it. When you link your Bloglovin’ account to your blog, it automatically shares your latest posts for you. Simple. I noticed recently when I checked my DA score that my 7 top inbound links were all from Bloglovin’. Bloglovin’ has a DA score of 93 so it’s a pretty decent site to have your posts linked on. Another good site is Ko-Fi which has a DA of 77.
5. Collaborate with other bloggers
Collaborations with other bloggers is not only super fun but it also increases your DA score – win, win. Recently, I have collaborated with Kay from Mummy Who on our Pinterest Challenge and earlier this month I did the Comfort Zone Challenge with Alys from Alys Journals. By linking back to each others blogs you are also helping each other reach a wider audience and exchanging a few extra followers in the process.
6. Check for broken links
Admittedly, I have not done this yet but a quick search using the Free Broken Link Checker has browsed 173 web pages and found 121 broken links. Yikes. The majority of these are from misspelt or old blog links in the comments section and these can be easily corrected. This isn’t the most enjoyable task but removing dead and broken links ensures your site is of high quality which Google likes.
I hope you have found this post helpful. Do you have any tips on how to improve your DA score? I’d love to hear your suggestions! (Don’t forget to leave your blog link!)