Social media is such a fantastic tool to increase your blog traffic and gain a bigger audience. A huge 74% of my views comes from Twitter alone, the rest coming from Pinterest, Instagram and Bloglovin’. Before I share with you my tips, I want to give an example of how awesome social media can be. Last week, I was contacted on Twitter by the lovely Rachel from Another Station, Another Mile asking if I would be interested in featuring as her Blogger Of The Month. Wow, yes please.
Rachel is a MSc student from Brighton who (in her own words) enjoys writing, watching Netflix, hitting the pub, sticking my nose in a popular science book, eating vegan food, attending a gig, smothering my dog or planning my next adventure. Her first Blogger of the Month featured one of my favourite bloggers Alys – you can read the post here. I am so grateful to have the opportunity to feature as the February’s blogger. You can read the post here. Thanks Rachel!
6 Ways To Use Social Media To Increase Blog Traffic
Join in with Twitter Chats and Comment Threads
This is my number one piece of advice. Twitter chats and comment swaps helps you to engage with so many other bloggers. It’s no coincidence that on the days that I do comment swaps, my page views are the highest of the week. I’ve met so many fab bloggers through these weekly threads. Check out these awesome accounts to find when out when the next swap is: Bloggers Tribe / TeaCupClub / Corinne & Kirsty / GRLPOWR / There is also a Sunday Blog Swap on my twitter all day every Sunday.
Be active on Instagram
I’m not a huge fan of Instagram, but I still think it is an important social media tool for your blog. You cannot include clickable links in the captions (why?!) so make sure you have your blog linked to your profile. I try and post as often as possible and make sure that I put a picture up that relates to my latest blog on the day it’s posted. Like any social media platform, the more you like and comment on others photos, the more engagement you will receive.
Pinterest Group Boards
I’ve only recently started trying to figure out Pinterest for blogging. Tip #1: Claim your website in Settings. I struggled to do this for a while until I downloaded the WordPress plugin called Insert Headers and Footers which allows you to copy and paste the code into your header and it’s then so easy! You can now see your Analytics and the people you reach which is really helpful.
Tip #2 Join group boards. Another new discovery is the Pinterest group board! This week I have created one for people to share their latest blog posts and increase their engagement. Everyone is welcome to join: https://www.pinterest.co.uk/hellobexa/share-your-blog-posts-3/ Simply follow me on Pinterest and I’ll invite you to the board. Happy pinning!
Create a Bloglovin’ Account
I set up a Bloglovin’ account right from the start and always forget I have one. It’s pretty cool though, as it automatically shares your latest posts and is another great way to reach more people. You really don’t have to do anything if you don’t want to, Bloglovin’ does all the work for you. It also sends me daily e-mails of the latest blog posts which is really useful and allows me to keep up to date with everyone’s blogs.
Use Facebook for Opportunities
I haven’t got a Facebook page for my blog so I use my personal account to check out all the latest blogging opportunities. A few of my faves are UK Blogger Opportunities, Connecting Brands & Bloggers, Blogger Opportunities and Boss Girl Bloggers. There are often forms to fill out to be considered for opportunities which can be quite popular but keep putting yourself out there and you never know!
Add social media links at the end of your blog posts
My final tip may seem quite obvious, however, I only started doing this recently and I think it’s a great way for others to easily find you on all your social medias. You can set up a signature or just copy and paste like I do – it takes no time at all but can make all the difference!
Which social media platform is your favourite? Do you have any tips or advice? I would love to hear your thoughts and suggestions!