For my very first post of 2019, I worked with the fantastic team at The Design Trust to host a giveaway for a Dream Plan Do Planner. Today, we are collaborating again (yayy!), this time to offer you lovely readers a special joining offer for The Design Trust Business Club – an online learning hub tailor-made for motivated creative business owners.
What is The Design Trust Business Club?
It’s an online training network that will give you the practical and strategic skills, knowledge and inspiration to grow your business. It covers ALL aspects of running a business from marketing to finances, selling to social media, wellbeing to time management. You’ll get access to over 100 online masterclasses, webinars, podcasts and interviews. Sessions to date include the fantastic Mollie Makes, Sara Tasker of Me and Orla, Emily Coxhead (The Happy Newspaper), MADE.com, Period Living, Pinterest, Charlotte Abrahams, Yeshen Venema, Folksy and many, many more. A plethora of people in the know, sharing what they know!
“The thing I like most about the business club is that it always seems to have an answer to something I’m trying to work out. There is always a webinar or event that seems relevant to where I am at that point in time.”“I love being part of the business club, it’s such a wealthy knowledge bank. The sessions about mindfulness have had a really positive impact on me and I love tapping into the sessions when I think: how does this element of my business work?”The Business Club works around monthly topics and May is focusing on Pinterest and LinkedIn – two platforms that are essential tools for networking and selling. In June, learning in The Business Club is focused around using Mailchimp and email marketing – your most important marketing tool! Each month you can join two live (evening) sessions where you can ask questions directly. All sessions are recorded and then made available within the club for members to re visit or listen to at their leisure.
Discount for Hello Bexa Readers:
If you’d like easy access to expert help growing your business, join over 100 other members of the Business Club now. The Design Trust is happy to extend a £10 discount on the first month of membership of the Business Club to friends of Hello Bexa. Use code “BEXAFRIEND” here to pay just £15 (usual cost £25).
Offer ends 31 May 2019.
A Q&A with digital marketers Georgie & Dörte from Curly Carrot
Georgie & Dörte were guests on a webinar for The Business Club, focusing on how to use Pinterest to drive traffic and get sales. They shared some of their strategy secrets on how to make Pinterest work for creative businesses. Here is a little sneak peek of the type of information available when you join The Business Club… over to you ladies!
If your business has a visual story to tell Pinterest will work for you. Travel, interiors, gardening, wellness, beauty, parenting, arts and crafts, fashion and food are among the most searched for topics on Pinterest. People want to find you and buy from you!
How does Pinterest work?
Pinterest is a visual search engine. It works in the same way as Google. You type what you’re looking for in the search bar and rather than a variety of information to choose from such as text, website links and maps you are given a selection of images that when you click on reach a website page. People use it to plan, discover, be inspired and buy! 90% of Pinners use Pinterest to find ideas on what to buy. Pinterest wants to help them find your products and services and drive traffic to your website or online shop.
Do I need a Pinterest business account?
It’s quick and easy to set up and it’s free so there is no reason not to have one! Learn more about setting up a business account and the advantages here. If you already have a personal Pinterest account and only want one Pinterest account, then you can convert your personal account to a business account. Also quick and easy! Add your business details and claim your website.
What are Rich Pins?
The official Pinterest definition is ‘Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of rich Pin: app, product, recipe and article.’ Rich pins tell viewers far more about the product and service and encourage them to click through to the landing page. How to add rich pins (you need to be logged into your business account to access this page)
How does Pinterest find you / your product? What are the key terms to use?
Pinners want to save pins that inspire, engage and tell a story! The pin title and description are both important and should be keyword rich but feel natural. Include details like the brand, product and key features or benefits. Add phrases like ‘click to buy’ or ‘learn more’. Include a call to action so that when they reach the landing page (website page) the story is completed.
How do I make my pins get seen by more users?
A beautiful image will capture attention. Use good quality photos of your products that are in focus. Include shots that bring your products or service to life. Show them in context so people can see how they will fit into and enhance their lives. Portrait size vertical images with a 2:3 aspect ratio ie. 600 x 900 pixels are best for visibility on people’s feeds.
Is it good practice to use a scheduling tool like Tailwind?
Focus on consistency over volume. There is no such thing as pinning too much to Pinterest, but Pinterest does prefer consistency to volume of pins. For example, it’s not good practice to pin 20 pins on a Monday then no pins until the following weekend. Post 5 pins per day rather than loads of pins one day, and none the next. The best way to do this is by using a scheduling app. Tailwind is easy to use and an authorised Pinterest partner. You can sign up to Tailwind here.
Should I only be re-pinning content from Pinterest or also content from other websites?
When you’re planning content for your Pinterest boards include great content from others that complement your business ethos. There is no magic ratio of your pins to others. If you are just starting out and don’t have much content, then you will be pinning more content that isn’t your own. When you’re launching a new product or promoting in the run up to Christmas to be included in gift guides then you will be pinning more of your own content.
Should I just be re-pinning things on Pinterest or should I be finding things of interest on the internet to put on Pinterest?
It’s a good idea to mix it up and save pins from other websites, blogs and platforms like Instagram, as well as saving (re-pinning) content from Pinterest. It is also important to create ‘fresh’ pins for your own content linking to specific pages and products on your website.
If would like to learn more about how Pinterest can help your creative business then do check out Dörte & George’s Pinterest resources – https://www.curlycarrot.com/free-digital-marketing-resources/
A big thank you to Georgie & Dörte from Curly Carrot for sharing their expert Pinterest knowledge. I hope you found this post useful, and don’t forget if you want access to more practical and strategic skills, knowledge and inspiration to grow your business, check out The Design Trust Business Club. Use code “BEXAFRIEND” here to pay just £15 (usual cost £25).